Here's a follow up to the stencil advertising post a couple months
ago...this article link from AdWeek.com shows a little bit of green
advertising happening for Domino's. They've done stencils and added an
incentive for consumer's walking by...the first 250 people to walk past
the ad, take their picture with it and email it to Domino's receive a
$15 voucher. Creative incentive...though we know this is not the first
case of stencil advertising. KFC recently did stencil advertising as
well...
here's the link to the short article:
http://www.adweek.com/aw/content_display/news/agency/e3i42f2b2f43cf6c38041e2c6658a75022c
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