I keep seeing and hearing news stories about this "best job in the
world." It's the campaign to boost tourism in Queensland...this video
shows a news broadcast about it and what the total value of exposure has
been...talk about an innovative and cheap (when looking at the grand
scheme of what company's normal advertising budget is) way to reach the
entire world. The 6-month salary for this is AU$150,000...that's
comparable to a 4 week billboard in downtown Seattle with 100GRPs.
Seriously...amazing.
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