I have begun reading Adland: Searching for the Meaning of Life on a Branded Planet
By James Othmer. I am only about 1/2 through the 300 some-odd page
book, but it's been a great insight thus far. The reading is easy and
comes with my sense of humor. That is, sarcasm and stating the obvious
for people who can't see it for themselves. Othmer takes you through
this 20 year journey in the advertising industry, beginning as a
copywriter to becoming a creative director, and all the ups, downs, the
idiotic, the hilarious, and just plain stupid. In between it all, it has
given me some good angels and insights on the agency life, to which I
will ponder on my own...
I would definitely recommend it to anyone in the industry that's looking for an easy, yet worthwhile read.
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