Here is an excerpt from a the MinOnline article "Don't Bogart (or Hoffman) That Feature: More Ideas You Should Steal.
"Gartner
analysts are suggesting this month that the hype cycle surrounding
Twitter is peaking, but publishers have not let up on their attempts to
leverage the year’s hottest platform. Twitters contest are taking
several different novel forms. Fitness had a sponsored Tweet Up that
awarded 40 “followers” with a workout session with Gunnar Peterson. All
they had to do was be the first 40 to “re-Tweet” a specific message from
Fitness to be directed to the secret location and time of the workout.
The 40 “RTs” came in 10 minutes, and this is a smart way to engage
users, involve a sponsor, and add to your brand’s viral reach."
Read the full article here.
No comments:
Post a Comment